WEB3 · FINTECH & PAYMENTS
Global Social
Media &
Community Lead
I’m Yassir, a social media and community lead with 6+ years across Web3, FinTech, and payments. I build LinkedIn and X strategies, lead campaigns and creator partnerships, and turn complex products into clear content that helps people understand and use them.
Explore my work
Organic reach in 30 daysExtsy · content & community
Combined audience across YouTube and social channelsMercado Cripto · 300,000+ combined audience
Web3 project collaborationsMercado Cripto · content partnerships
01 / SELECTED WORK
Strategy into action.
From the first conversation to a growing community.
Explore the work behind the numbers.
No work in this combination.
Try another project or view all case studies.
Selected results from my approved CV. Campaign outcomes and role scope are labeled separately; reporting periods are included where provided.
02 / EXPERIENCE & APPROACH
A creator’s eye.
A community
mindset.
I connect international social strategy with hands-on content production. I write professional English copy and produce multilingual YouTube explainers and short-form video, from scripting to editing. AI-assisted workflows support research, copy drafting and visual ideation across Web3, FinTech and payments.
Community Lead | UPay Global Technology L.L.C.
Community operations across 4 platforms: Telegram, X, Reddit and Binance Square. Crypto payments, wallet and card education, AMAs, UGC, sentiment, feedback and issue escalation.MENA Community & Affiliate Growth Specialist | Bybit (Contract)
Arabic-language product education, X Spaces, AMAs and regional events. Affiliate referrals: 1,066 sign-ups, 494 first-time deposits, 441 active traders and 25.15M+ USDT in referred-user trading volume.Social Media & Community Manager | Extsy
LinkedIn and X strategy, content pillars, editorial calendars and launches with the Marketing Director and Business Development. +50% organic reach in 30 days, +40% daily community activity and 75+ Tier 1 and Tier 2 KOLs onboarded.Founder & Content Creator | Mercado Cripto
Multilingual crypto education and hands-on video production. 300,000+ combined audience across YouTube and social channels, 250+ Web3 project collaborations, +30% community engagement and +40% follower growth in six months.Earlier experience
Social Media Specialist | Leyline
SEO and social campaigns increased website traffic by 25%. Audience research and campaign targeting improved sales performance by 15%.Social Media Lead | 1inch Exchange
Agency campaign using crypto creator placements on X. Campaign result: 2,500+ active clients on a $6,500 budget.Creative Content Lead | PrimeXBT
Agency creator campaign across X and YouTube, with a live X panel. Campaign results: 50 influencer content pieces, 12.35M impressions, X followers from 90K to 129K, 2,000 new clients and $1.34M in first-time deposits.Social Media Manager | Blocto
Publishing workflows across X, Telegram and Instagram improved posting consistency by 30%. Meta Ads and conversion funnel testing increased website traffic by 40% and user conversions by 25%.SKILLS & TOOLS
Strategy to execution.
Strategy & content
Global social media strategy · LinkedIn & X · Brand positioning · Storytelling · Content pillars · Editorial planning · English copywriting · B2B marketing · Thought leadership · Executive branding · Video production
Canva · Figma · Adobe Creative Suite · CapCut · Final Cut Pro
Growth & operations
Community management · Launch campaigns · AMAs · X Spaces · KOL marketing · Social analytics · Conversion optimization · Cross-functional collaboration · Junior mentoring · Vendor management
Notion · Hootsuite · Sprout Social
FinTech & AI
Industry knowledge: payments, card issuing, stablecoins, FinTech and Web3.
Generative AI · Prompt engineering · AI-assisted content creation
ChatGPT · Claude
LET’S BUILD SOMETHING THAT CONNECTS
Your next chapter.
My next challenge.
For global social media, content and community opportunities across Web3, FinTech and payments.